Home Town Marketing

Home | Contact Us
Setting Objectives | Collecting Subscriber Information | Obtaining Permission | Campaign Formats | Campaign Frequency | Best Practices
Top of Mind Newsletters | Newsletter Fees | Submission Guidelines | Mortgage Newsletters
The 5 Keys | Meet New People | Connect People | Get Involved | Databases | Stay in Touch

Advertising Opportunities

small logo

Newsletter Advertising

Home Town Marketing publishes several email newsletters. We offer advertising opportunities in many of these newsletters.

We send our newsletters to homes and businesses in the North Atlanta Metro Area. Most go to recipients in Roswell, Alpharetta, Milton, John’s Creek and Forsyth County, East Cobb, North Dekalb, and Gwinnett Counties. Over a typical quarter, we deliver over 100,000 emails. Recipients open and view over 15,000 of those newsletters.

If you choose to advertise with us, your ad will go in all the newsletters containing advertising that we publish, unless there is a conflict of interest. For example, if you are in the mortgage business we would not put your ad in the newsletter of another mortgage broker. In addition, the newsletter owner has the right to review and reject any proposed ad.

Target: North Metro Atlanta
Residences & Businesses

Last Quarter Deliveries
April – June 2007

Last Quarter Opens
April – June 2007

General Newsletters

104471

15233

 

 

 

The Types of Ads and Their Positions

We offer 2 types of ads. Click here to see samples. in a newsletter.

  • Side Bar – A side bar ad is placed in the right or left hand side-bar column of the newsletter. There are up to 4 Side Bar ads in each newsletter, an upper ad (Position 1), a middle ad (Position 2) and two lower ads (Position 3 and 4). These ads are typically a jpg or gif file graphic with a link to your web site. Ad size is 150 x 250 pixels.

 

Setup Fee – You can provide your own add, or we will create one for you for a $50.00 one time fee.

 

 

 

  • Bottom Banner Ad – A bottom banner ad is a 600 x 80 pixel banner ad placed at the bottom of the newsletter. There will be up to 5 banner ads stacked at the bottom of the newsletter (Positions 5, 6, 7, 8, and 9).


 

Setup Fee – You can provide your own add, or we will create one for you for a $50.00 one time fee.

Pricing

We offer two pricing options: Guaranteed Ad Placement and Auction Ad Placement.

  • With Guaranteed Ad Placement, you choose the location of your ad and pay the rate from the Guaranteed Ad Placement price chart below. These rates are subject to change at the beginning of each calendar quarter.

    Guaranteed Ad Placement

    Position

    Ad Type

    Monthly Rate Non Exclusive

    Quarterly*

    Annual*

    Position 1

    Upper Side Bar

    $600

    $1,600

    $5,900

    Position 2

    Middle Side Bar

    $425

    $1,125

    $4,250

    Position 3

    Lower Side Bar

    $325

    $850

    $3,250

    Position 4

    Lower Side Bar

    $300

    $800

    $3,000

    Position 5

    Bottom Banner 1

    $250

    $650

    $2,500

    Position 6

    Bottom Banner 2

    $250

    $650

    $2,500

    Position 7

    Bottom Banner 3

    $250

    $650

    $2,500

    Position 8

    Bottom Banner 4

    $250

    $650

    $2,500

    Position 9

    Bottom Banner 5

    $250

    $650

    $2,500

    Industry Exclusive Ads are available with a quarterly or annual contract. * Add 20% to the stated rate for an industry exclusive.

  •  

  • With Auction Ad Placement you tell us how much you are willing to pay for your ad. Your ad placement is determined by your bid compared to other bidders. The following minimum bids apply.
  • Floating Ad Placement Minimum Bids

    Position

    Ad Type

    Minimum Bid per Month

    Position 1

    Side Bar Ads

    $50

    Position 2

    Position 3

    Position 4

    Position 5

    Bottom Banner 1

    Position 6

    Position 7

    Position 8

    Position 9

     


    Advertising Auction Rules

    1. Your bid is for a calendar month. The number of weeks in the month is determined by the number of Wednesdays falling in that month.
    2. You must submit your bid via email to eddiemathis@sixstringdomains.com. The subject of the email must be “Advertising Bid.” Your bid must state
      • your business name
      • the month you are bidding on
      • and the amount of your bid.
    3. The minimum bid for any ad is $50.00.
    4. The highest bid will get the highest available ad position. The next highest bid will get the next highest available ad position and so on.
    5. A Guaranteed Ad Placement purchase will supersede all bids.
    6. As bids come in they will be posted on our website at:
      www.marketingyourhometown.com/Adbids.htm
    7. Posted bids will state the bidders name and the amount of their bid.
    8. You may resubmit your bid as many times as you like up until the bid deadline.
    9. Bidding for any upcoming month will end at midnight on the 28th day of the preceding month. March bidding will end on the 25 th day of February.
    10. By placing a bid, you are making a commitment to advertise with Home Town Marketing for the month you are bidding on, so long as your bid qualifies you for one of the nine advertising spots available.

 

 

 

 

 

 

About Us | Site Map | Privacy Policy | Contact Us | ©2007 Home Town Marketing Inc.