Campaign Objectives
Before starting your email marketing campaign, it is important to determine your objectives.
- What do you hope to gain by communicating with your contact list?
- Do you want to create and maintain top-of-mind awarness?
- Do you want to increase general awareness of various products and services?
- Do you want to drive immediate sales?
Do you want to bring visitors to your website? - Do you want to educate you contact list?
By setting your objectives you will be able to determine:
- The information you need to collect from your contact list and new subscribers?
- The communcation formats you need to send.
- The frequency you need to contact your contact list.
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How to measure the success of your campaign.