How often should I send a communication?
To determine the frequency of communication for your newsletter, you need to take into account your objectives, the communication format, amount of content that needs to be created, and the level of interest of the subscribers. Most of our clients send out a weekly newsletter that is meant to create top-of-mind awareness. Others send a bi-monthly newsletter. These newsletters are full of light fun content that is inviting for readers. Because they are fun and interactive readers look forward to receiving them each week.