The goal of a referral marketing program is to get people to call you and ask to do business with you because they were referred by someone who knows you. Those referrals come from people in your web of influence. Everyone has a web of influence. Like a spider web this web of influence is interconnected. Your web of influence is made up of people, systems, and organizations. Your web of influence works for you when there are interactions among the people and organizations in your web. Successful referral marketing requires that know how to work your web of influence for the greatest results. There are five keys to making your web work for you.
- Meet New People and Dig Deep
- Connect People to Solve Problems
- Get Involved in Your Community
- Maintain an Up-to-Date Database
- Stay in Touch with Your Contacts